Fund appeal success story: How an A/B test exploded our email opens
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View ArticleFinding donors for your nonprofit with Facebook ads
Did you know that nonprofits can find new donors with Facebook ads? It’s a rather new technique, and many nonprofits are unaware of it. Facebook now allows you to target existing donors among their...
View ArticleCalled on the carpet – how St. Nick changed my marketing tune
“I can’t do that!” I said to the tall man with the white beard and red cheeks. “But you don’t have the spirit of Christmas,” he complained. It was late at night. I had received an unusual visitor who...
View ArticleFacebook can find millions of donors by category
Drill down and find the right donors Nonprofits, listen up! Facebook can now find millions of donors by the category of your choice. Facebook can help you raise donations by tapping into purchasing...
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